I bet you know what it is like to start something from zero. It is hard!

I mentioned in a recent article that I am currently working on a new venture after quitting my job last month. So today, I am going to talk about the hardest part of the journey so far.

Creating an online business is often frowned upon as it is considered to be a lazy man’s job. You just want to sit at home before a computer screen everyday and do nothing they say! But, this belief could not be farther from the truth.

If you have ever started an online business or even a blog, you know what I am talking about.

I have always been fond of making a living online. Think about it, it is the only marketplace where you literally have access to hundreds of millions of people at once in a viral post or a few thousand in a well targeted Facebook ad.

The internet has revolutionized entrepreneurship and its capabilities. Today, anyone, literally anyone, can build a successful business by dedicating tons of time and brainpower to an online venture. It has become one of the most viable means to starting a business for those who have the dream but lack the capital and experience.

What makes it difficult…

I am creating an online business, I will not go much into the details at this time, but I launched it this week after a few weeks of planning.

Now, this is not a business plan that I was working on for years and got turned down by a dozen lenders. This is the beauty of the internet. You can start a business with just a few dollars, prove your model, and the lenders will come flocking.

But, it is hard to reach that point!

Ashwin Sanghi

Write when drunk. Edit when sober. Marketing is the hangover

Starting an online business is unlike a brick and mortar. The build it and they will come mentality does not apply to this platform, hence, you have to work your ass off doing what most of us hate to do, which results in many online failures.

pexels-photo-266185

Marketing, and that is marketing done right!

This one word is the make or break for many businesses. It requires a lot of time, and if you do not have the time, you better have the money.

This is what makes starting a business from zero so hard.

Forget staff, a new computer or the latest Quickbooks package, all that shit is useless. At least in the initial stages of a business. What you have to worry about before you even launch, is how are you going to get the word out.

At the moment, this is what I am thinking about every waking second of the day.

Despite the fact that I have a degree in marketing (it still sucks ass), it does not make the process much easier. I have to learn through trial and error like everyone else, because that is the basis of marketing.

I have had online businesses before, an entertainment program on YouTube (I will not show you those videos lol), and an online magazine. All of which did not work because I did not dedicate the time to >>> Marketing.

I have reached the point in my life…

Where I have failed a few times before, and I have learnt greatly from them. So, luckily I have experience on my side to know some of the do’s and dont’s, but that does not make it any easier when you are starting from zero.

You have to work, work, work, work, work like Rihanna to get that business up and going the organic way. You have to like a million pictures on Instagram, write a thousand blog posts and join a hundred forums.

You have to be online to make it online!

marketing-sucks-ass

There is no going around that bitch called marketing. You have to be…

Tweeting

Instagramming

Facebooking

Snapchatting

Foruming

Word of Mouthing

Blog Posting

Kiss Assing

and the list goes on. It never ends!

Marketing is the driving force behind any business machine. You cannot get around it, and that is the hard part.

But, it is also the easy part, ironically, because once you have a marketing engine that is structured correctly, the work gets easier. However, reaching the point of having a successful marketing engine is the part we all hate.

It takes money, and if you do not have the money, it takes a lot of effort.

Conclusion

Hence, building an online business is just as difficult as having a physical one, maybe even harder in most cases.

When you can rely on a few passersby to stop by your physical store everyday, online is far different. If you do not put yourself out there, you are not going to get any visitors and you will be lost in all the noise.

There are billions of websites and millions are being created everyday. So no matter what you do online, whether it is as simple as blogging your thoughts or selling merchandise or services, if you are not marketing, forget it.

Marketing sucks ass, I know, but unfortunately it is a leech we have to learn to live with.

How do you market yourself or your business?


One Love,

Dave Anthony

 

Posted by:Dave Anthony

I am a Jamaican born Entrepreneur living in the United States. Adventurous, writer, weird, down to earth. Here I write about interesting stuff that educates, thrills and influences.

12 replies on “Marketing Sucks Ass

  1. Wow, you have a marketing degree. I am just a retired stenographer / inventor with products who is trying to get the word out regarding ergonomics and give away the software I invented called Ergosoft. I am also looking for a manufacturer in the United States to manufacture ergonomic cushions while I learn to build my own web site. I wish I had a marketing degree.

    Liked by 1 person

    1. You don’t need a Marketing degree to market though. All you need is to do continuous research, adapt and adjust as you go along. Marketing is a rat race and a college degree doesn’t help you with that, as I have learnt more in the real world through trial and error than I learned in school. Just keep learning and never stop. It is not a race for the swift, it’s about endurance.

      Like

      1. Thank you, Mr. Anthony. I just wish I could find a manufacturer in Miami. I checked out your blog. You are very wise for your age. I freaked out when I turned 26 just like you. Time starts going by faster the older you get, so enjoy your 20’s. They go by quick.

        Liked by 1 person

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